MILEY Debuts On UPROXX | Originals With will.i.am | JISOO + K-Pop Dominate

Miley Debuts
On UPROXX
New Name, New Label, New Sound

Watch Bass Persuades on YouTube

On August 31 she dropped the Cyrus and became, simply, MILEY. Days later Bass Persuades arrived as her first release under Atlantic Records, the lead single from her tenth album and the opening statement of a dance-pop era built on a four-on-the-floor beat, a disco bassline, and eighties synth.

It went straight to #2 on YouTube trending and has cleared 9.5M views in seven days. A new name, a new label, and a new sound, exclusively available on the UPROXX network.

9.5M Views in
seven days #2 YouTube trending
at launch 20M Subscribers
on YouTube What’s coming next The Album.
September 18. Her tenth studio album, and the first under Atlantic. Hollywood Bowl performances to follow on October 16 & 18. Brands are welcome to join MILEY for her new era. This email address is being protected from spambots. You need JavaScript enabled to view it.

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

UPROXX Originals

UPROXX Originals Are
Defining Culture

There’s an idea worth sitting with: you are what you make. It sounds simple. But in an era where many can talk about possibility, UPROXX is showing our own with what we put out on a weekly basis. And since August, that output has been something special to behold.

In a partnership with Verizon, UPROXX unveiled two new episodes of our Visionaries performance series with R&B superstars Ari Lennox and Lucky Daye, a fresh installment of the Visionaries Interview with Latin icon Becky G speaking with UPROXX Chief Visionary Officer will.i.am, standalone Visionaries Moments features with both Will and Becky, and new episodes of Sound Check with a disparate and impressive group of artists: Alex Warren, Bella Kay, and The Game.

Additionally, we dropped a Sound Check with movie star Adria Arjona that has a half-million views on social.

▶ VisionariesAri Lennox



▶ VisionariesLucky Daye



▶ Visionaries InterviewBecky G x will.i.am



▶ Visionaries MomentsBecky G



▶ Visionaries Momentswill.i.am



▶ Sound CheckAlex Warren



▶ Sound CheckThe Game



▶ Sound CheckBella Kay



▶ Sound CheckAdria Arjona
8.26M Views since release,
UPROXX.com + YouTube 9 Originals released
since August 500K Adria Arjona Sound Check,
social media views Presented by FX’s The Drop: A Snowfall Saga

Watch the mini-doc on YouTube

Our new mini-doc traces the birth of the West Coast sound through the people who built it, with Warren G and Kurupt on camera. Powered by FX from the open to the credits, and tied directly into the story of The Drop.

Up next: the pilot launch of Love, Songs with Chelley Bissainthe, with room for brands to activate via sponsorship or deep integration.

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Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

K-Pop On UPROXX

JISOO Drops ‘CLICK’
K-Pop Continues To Dominate

The final member of powerhouse K-pop group BLACKPINK to launch a solo project, JISOO proved that last certainly doesn’t mean least. In 2025, her single ‘Eyes Closed’ put her on the Hot 100, making BLACKPINK the first girl group in history to have all four members chart solo.

Last week JISOO returned with ‘CLICK’, proving once again the power of K-pop video drops with 35.4M views in seven days. UPROXX places brands in front of engaged K-pop audiences, making us the premier YouTube environment for new music from Asian artists and beyond.

Watch CLICK on YouTube 35.4M Views in
seven days 9.46M Subscribers
on YouTube 2 Top five music videos
globally, 2025 Coming September 17 ROSÉ Is Next With ‘New Trick’

Two weeks after CLICK, a second BLACKPINK solo release arrives. ‘New Trick’ lands September 17, with a video directed by Dave Meyers and shot entirely on the iPhone 18 Pro as the centerpiece of Apple’s new Shot on iPhone campaign.

Her last single, APT. with Bruno Mars, was the #1 music video in the United States in 2025.

5.78B Lifetime views
on YouTube 20.1M Subscribers
on YouTube 2.66B APT. with Bruno Mars,
views This email address is being protected from spambots. You need JavaScript enabled to view it.

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

Upcoming Tentpole Opportunities

NFL SEASONQ3’26 – Q1’27View media deck



VMAsSeptemberView media deck



NBA TIP-OFFOctoberView media deck

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Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

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